Smirnoff releases Pride 2017 ‘Love Wins’ special edition vodka: VIDEO
Smirnoff Vodka has released limited-edition “Love Wins” bottles of Smirnoff no. 21 vodka to celebrate Pride 2017.
Each bottle features portraits of real couples photographed by Sarah Deragon, the creator of the Identity Project. For every bottle sold, the company will donate $1 to the Human Rights Campaign (HRC).
Smirnoff is inviting couples over the age of 25 to submit their photos for a chance to be featured on the 2018 bottles. For every photo submitted between May 23 and September 30, Smirnoff will donate an additional $1 to HRC.
The story behind our Love Wins Limited Edition Smirnoff design | Design Bridge https://t.co/zMziVrJNmZ
— Lucy Hackett (@LuLu_Rose) June 24, 2016
In a statement, Jamie Young, Smirnoff Brand Manager, said:
“Simply put, the Smirnoff brand stands for inclusivity. Whether it’s gender, race, or sexual orientation, we believe the best times are when everyone is included. We are proud to support the HRC and the LGBTQ community, and to celebrate all kinds of love out there.”
Adam Marquez, Associate Director, Corporate Development at HRC, said:
“It’s always inspiring when brands take action to encourage positive change, especially at a time when we are working harder than ever to push back against anti-equality forces.”
“The ‘Love Wins’ bottles are showing the country that love truly conquers hate—and that we celebrate you, no matter who you are or who you love,” he added.